I recently got back from a trip to South Africa to escape the Vancouver rain for a few weeks. While there, I got to keep my creative juices flowing by doing a lifestyle surf shoot in Cape Town. Lifestyle photography is all about capturing stories. It’s a style that works great for people doing things and is often much more engaging to the viewer compared to posed photography. Lifestyle photography performs well for ad campaigns, marketing, and tourism where the viewer wants to feel immersed in the scene.
