As a professional commercial photographer based in Vancouver, I've had the pleasure of capturing stunning images of the city's beautiful architecture. Whether you're a hotel owner, marketing agency, architect or construction company, having high-quality images of your buildings and projects is essential for showcasing your work to potential clients. In this blog post, we’ll begin by going over how to pick the ideal photographer for your project followed by practical tips to ensure your space is photographed as well as possible.
Marriott
Consider the photographer's style and approach. Every photographer has their own style and approach to capturing images. When choosing a commercial photographer for your hotel, make sure their style aligns with your brand and the image you want to portray. Look at their portfolio to get a sense of their aesthetic and see if their previous work matches the look and feel you're going for. Some clients want a more lifestyle feel to the images while others don’t want a human element to the images.
Sheraton
Holiday Inn
Choose a photographer who can capture the unique features of your hotel. Your hotel likely has its own unique features, whether it's a stunning view, a beautiful pool, or a historic building. Look for a photographer who can capture these features in a way that highlights their beauty and appeal. Make sure they understand what makes your property unique and can showcase those features in their images.
These two images are virtually staged, meaning that all furniture has been photoshopped in. If this is something you need, make sure that your photographer can do it
Consider their technical skills. In addition to their creative abilities, a commercial photographer should also have strong technical skills. They should be able to work with different lighting conditions and equipment, and have a good understanding of composition and framing. Ask about their equipment and editing process to ensure they have the necessary tools and expertise to create high-quality images. Depending on what you’re looking for certain types of specialty gear like external lighting, diffusers, ultra-wide angle lenses and drones may be required to make you property shine.
Both images were take by a drone for the Surrey Hotel & Motel Association.
Look for a photographer who can work with your schedule and the unpredictable weather of Vancouver. Depending on the project, you may need to schedule shoots outside of regular business hours, and a flexible photographer can accommodate those needs. You may also encounter foggy or rainy conditions. It’s important to find a photographer who can reschedule if capturing views is important or knows how to realistically photoshop in a blue sky.
Photoshopped Blue Sky in both photos
Consider their pricing. While pricing is important, it should not be the only factor in your decision. Look for a photographer who offers competitive pricing while still delivering exceptional value.
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