Pricing for DMO Photography / by Ian Harland

In this blog post, I hope to summarize the standard packages I offer to various DMOs across British Columbia and Canada. Every shoot in the tourism industry is very different so if the structure of these packages doesn’t work for your project, please let me know and I’m happy to work with you!

View my tourism photography portfolio, potential collaboration avenues and past results here.


Photographer’s Fee

Standard Day Rates

Full Day (10 hours): $2000

Half Day (5 hours): $1200

With multi-day shoots, some days can be longer if others are shorter. During summer shoots with long days, hours can be spread out throughout the day to maximize ideal lighting as long as I can get enough sleep.

Exploratory Day Rates

Many activities in British Columbia, such as lengthy whale-watching trips, multi-day backcountry hikes, and urban explorations, offer breathtaking scenes worthy of capturing. Although these experiences require significant time, they often result in fewer deliverables. To reflect the nature of these shoots, I provide a reduced rate, acknowledging the less intensive workload involved. This tailored approach ensures that the unique value of each adventure is captured.

Full Day: $1500

Half Day: $900


Deliverables

Standard Deliverables

Full Day: 40 photos

Half Day: 20 photos

Exploratory Deliverables

Full Day: 30 photos

Half Day: 15 photos

Details

  • Photos can be selected by myself, DMO or agency out of the useable raw photos. After the shoot, I can provide a proof gallery of the potentially useable photos.

  • For multi-day shoots, some days can have more image selects while others have fewer. The total number of image selects should add up to days shot x number of deliverables/ day.

  • Architectural and accommodation photography will generally yield fewer deliverables because of how time-intensive it is to do properly.

  • While I’ve found this amount of deliverables to work, I know that some clients don’t need this many images while others may want more. We can alter these deliverables or add extra selects after the shoot.


Usage Rights

Aligned with Destination British Columbia recommendations, I offer a non-exclusive, perpetual, irrevocable, royalty-free, assignable, worldwide license for all packages. I also encourage sharing image assets with tourism partners during shoots to foster collaboration.


Travel Fees

Travel

For shoots beyond an hour's drive from Vancouver:

Car travel: $350/ day + 70¢/ km. For example, a travel day from Vancouver to Kelowna which is 390km or 4 hours and 30 mins would be $350 + (70¢/ km x 390) = $623

Air travel is $450/ day + plane ticket cost. One thing to keep in mind with air travel is that I often can’t bring as much gear.

Ferry costs apply to island destinations.

Accommodation

Accommodation must be covered unless the shoots are under 1 hour from Vancouver or Kelowna.

Food

$80 per day or $40 per half day


Production Fee

For shoot planning, I can collaborate with DMO or agency teams, or manage the production myself, which would involve an additional fee. However, even when DMO or agency teams are handling the production, I prefer to be involved, offering feedback, ideas, and photography-specific advice. For larger-scale shoots, designating an individual or team for planning is highly recommended.

If I need to plan the shoots, there is usually a percentage added to my photographer’s fee in addition to hired talent and shoot costs.


Contact Info

Ianharlandphoto@gmail.com

778-984-2585