Over the past few years, I've had the privilege of being the official photographer for Jane, an innovative online platform for health and wellness practitioners. My journey with Jane has been one filled with lively shoots, candid moments, and inspiring stories.
Stock Style Shoots
Jane aimed to establish a unique visual brand by commissioning custom stock photography to stand out from competitors. We began with photo sessions at three clinics using their software, showcasing real-world applications. Another project involved photographing various digital devices—smartphones, tablets, and computers—for integration into their website and apps to enhance a relatable, tech-forward appeal. Additionally, we captured daily life at their North Vancouver head office, highlighting the dedicated staff at work to add a human touch to the brand.
Magazine Shoot
The corporate magazine shoot was the canvas for our story, where I painted pictures of enthusiastic partners and innovative users. Among these, a lively plant delivery company became an unforgettable chapter. The infectious energy of three women, whose smiles echoed their passion, filled my frames with life. Each shot was a testament to their dedication and the joy they found in their work.
The Jane story took me to Vancouver Island next, where I clicked the shutter on a client navigating through the Jane software.
The Zoom-Style Shoot
Then came the challenge of the Zoom-style shoot, a task that required authenticity in a digital setting. The goal? To transform a series of individual portraits into a cohesive snapshot of a lively online meeting.
The secret to success was simple: connection. Camera set, I engaged in heart-to-heart chats with the staff, which allowed me to capture a medley of genuine expressions. Each click revealed a different facet of the vibrant Jane team, creating a Zoom meeting that felt as real as being there.
