Over the past couple of years, I've had the privilege of being the official photographer for Jane, an innovative online platform for health and wellness practitioners. My journey with Jane has been one filled with lively shoots, candid moments, and inspiring stories. Here, I delve into the highlights of our visual journey together.
Stock Style Shoots
Jane sought to create a distinct visual brand by commissioning stock photography-style shoots, enabling them to break away from imagery frequently used by their competitors. We initiated this project by conducting photo sessions at three different clinics where their software is in active use, providing a real-world context for its application. In a separate venture, we focused on capturing a wide variety of digital devices, such as smartphones, tablets, and computers. These images are destined to be expertly edited into various sections of their website and apps to offer a technologically advanced, relatable appeal. Additionally, we've documented life at their head office in North Vancouver. This shoot offered an inside look at the operations, capturing their dedicated staff engrossed in their work. This collection of photographs provides a human touch, showing the dedicated team behind the software.
Magazine Shoot
The corporate magazine shoot was the canvas for our story, where I painted pictures of enthusiastic partners and innovative users. Among these, a lively plant delivery company became an unforgettable chapter. The infectious energy of three women, whose smiles echoed their passion, filled my frames with life. Each shot was a testament to their dedication and the joy they found in their work.
The Jane story took me to Vancouver Island next, where I clicked the shutter on a client navigating through the Jane software.
The lovely ladies creating magazine magic.
The Zoom-Style Shoot
Then came the challenge of the Zoom-style shoot, a task that required authenticity in a digital setting. The goal? To transform a series of individual portraits into a cohesive snapshot of a lively online meeting.
The secret to success was simple: connection. Camera set, I engaged in heart-to-heart chats with the staff, which allowed me to capture a medley of genuine expressions. Each click revealed a different facet of the vibrant Jane team, creating a Zoom meeting that felt as real as being there.
